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The Swatch Group takes its name from the extraordinarily successful story of Swatch, one of the world’s most widely recognized consumer brand names. Less than 40 years ago, the Swiss watchmaking industry was battling a serious crisis. The first Swatch watches were released in 1983.
The years since then have seen the recovery of the Swiss watchmaking industry as a whole, and the establishment of The Swatch Group as a strong, diversified industrial holding.